Over the recent years, most businesses have embraced the use of Chatbots on both their website and social media pages, particularly Facebook messenger. Even though they are quite effective, not every Chatbot will work for your business and thus the need to customize it in regards to the nature of your business as well as your target audience. You will need to understand a few things before putting up a messenger Chatbot. Below are some of the tips you may want to consider while building a Chatbot for your Facebook business page;
- Define your buyer persona
One of the main reasons why businesses use Chatbots in their social media pages is to help with customer service. However, in order to build an effective and engaging bot, you will have to understand your customers, which means you will need to identify what your customers are looking for. To do this, looking at the demographics, including their location, age, gender, marital status,and interests will give you an insight into what they are interested in. This way, you will be able to come up with a buyer persona and thus help the bot address their needs and respond effectively to their queries.
- Define clear goals and expectations
As much as Chatbots are for customer service, they are an important part of growing your business in terms of leads generation, knowing which products or services perform better and improving those that need improvement. However, in order to get tailored results from your Chatbot, you will need to think of what your goals are and your expectation. This way, your bot will help you develop better strategies for your business.
- Unravel one feature at a time
Once you have set your goals and expectations, it is time to define the features to include in your messenger Chatbot to help you hit your targets. Choosing the features to include highly depend on what you want be it tracking consumer data, responding to queries, and other functions. However, it is recommended to launch one feature at a time to avoid overwhelming your audience.
- Consider what your competitors are doing
The key to business success is finding your unique points, what makes you stand out in the flooded market? Again, you need to look at what they are doing way better than you so you can improve and also what they might be doing badly to avoid making the same mistakes. Keeping up with your competitors will also help in always staying on the lookout for any innovative features as far as Facebook Messenger Chatbots are concerned.
- Choosing the right Chatbot Builder
This is one of the most important points because you will need to consider a few things before settling on a Chatbot builder for Facebook Messenger. For instance, if you are looking to create engagement, you will need a Chatbot that allows you to share media files, answer and remember frequently asked questions and maybe send notifications to your fans and followers. One of the most regarded Chatbot builders is ChatFuel for its ability to engage with consumers.
In conclusion, the developing a great Facebook Messenger Chatbot highly depends on the nature of your business, your goals and expectations, as well as you target audience. Having this in mind will help you develop a bot tailored to meet your customer’s needs.