Which Technologies Do Your Customers Want?

Various consumer technologies are changing the way people shop online and offline.

Mobile payments, chatbots and voice search are gaining popularity fast as more and more people are starting to see their advantages.

As an online seller, it’s important that you keep abreast of these technologies, but it’s equally important that you know what really matters to your customers before integrating any of these tools into your business.

Which digital technologies are they interested in?

Many of today’s new digital technologies were designed to offer buyers an interactive shopping experience.

However, in reality your customers will only want to use technologies that will enhance or speed up their shopping, not introduce them to a new process.

Mobile payment methods are among those that they would like to use on a regular basis.

Research shows that 400 out of 1,000 shoppers in the UK find it very convenient for them not to pay with cash or card.

The voice search technology may not be as popular as mobile payments, but over 20% of the respondents find it interesting and are likely to use it.

Chatbots are also gaining shoppers’ interest; majority of them who are receptive of this service are Millennials, while a small number of those who don’t have a clue what chatbots are and how they work are 55 years old and older.

Technologies shunned by most shoppers

Although they’re big in the gaming world, the benefits of virtual reality and augmented reality have yet to be understood by a lot of shoppers as they find these tools too complex to embrace.

Nine out of 10 customers said they don’t fancy using either of these tools in the near future.

Out of 1,000 customers, only a little over a hundred said that they’re willing to try augmented reality, and about 200 of them would give virtual reality a go, to see how a product would actually look like on them.

If you could find the time to learn more about VR and AR, and actually test them on your site, you will realise how beneficial they are as they could drastically decrease your product return rate.

Perhaps, the successive introduction of new consumer technologies may be stressing consumers out to the point of alienating them.

However, if you know your customers well enough, then it’ll be easy for you to decide which digital trends to adopt for your business.

If you’re not quite sure what could help improve their shopping experience, then you may want to revisit your customer groups.

So, which consumer technology are you thinking of putting to use?


Why Bots Are The Future Of Marketing

In the beginning (1966), there was ELIZA – she was the first bot of her kind, had roughly 200 lines of code and was extremely smart. But you probably don’t know her. Later, came PARRY who was smarter than ELIZA (and could imitate a paranoid schizophrenic patient). But you probably don’t know PARRY either. Or ALICE (1995) or JABBERWACKY (2005). But you do know Siri! And that right there is brilliant marketing.

The bots have existed for a long time now but they weren’t always popular until Apple. Always one step ahead of its competition, Apple not only introduced the services of a chatbot but also used it to create a unique brand image. It killed two birds with one metaphoric stone known as Siri. There was no going back from there. Siri was/is a household name. She can read stories, predict the weather, give extremely witty answers just like a human would, and in one instance, Siri is also known to have dialed 911 and save a life.

Why marketing with the bots is a good idea

Although in its early days, chatbots are changing the way brands communicate and thereby, market themselves. For starters, individuals are bogged down by a million apps that clutter their digital space. Where apps and websites have failed, the bots are succeeding. It performs relevant functions such as addressing queries, providing customer support, offering suggestions, and moreover secure messaging platforms that are frequented by customers. Facebook’s Messenger with over 800 million users is one such example. If Microsoft’s CEO, Satya Nadella’s words are anything to go by, chatbots are the next big thing.

Chatbots are also replacing traditional marketing methods with personal conversations, laced with subtle upsells. Take Tacobot for instance – Taco Bell’s latest bot. The next time someone wants to order tacos, Tacobot here is going to list out the menu and let the user know if a one-plus-one offer is going on. It will also suggest add-ons like fried beans and salsa. If the user agrees and places an order, the bot has just made an improved sale without resorting to pushy, sales tactics. That’s bot as a customer service for you; a very effective one at that. Another benefit: chatbots are smart cookies. They scan internet cookies and track predictive analytics to provide suggestions based on past searches and purchases. Much of the time, it’s pretty effective.

Today, all major brands have developed chatbots. Amazon has Echo that allows users to order a pizza or buy a pen while Microsoft’s Cortana is always ready to answer queries. Bots have this brilliant quality of being human-like and logical at the same time, less the human complication. That sounds like the perfect relation every brand should have with its customer, and the bot can help you get there. After all, it’s a marketing pro.


5 ways AI Chatbots impact on Singapore Hospitality Industry

Since the rise of Artificial Intelligence Chatbots, the hospitality industry can boast of benefitting from the excellent services in terms of improving customer relations, bookings among other areas. AI Chatbots may come in different versions including text and voice enables virtual assistants. Hotels and online travel agencies have embraced the use of the automated customer service providers which assist guests in multiple ways. So, how exactly have these AI Chatbots impacted the Singapore hospitality industry?

  1. Manage time efficiently

Chatbots are excellent in improving customer service, however, they cannot be the only customer support in hotels since some guests require personalized service. Despite this fact, AI Chatbots are important as they help manage time by leaving the employees to deliver excellent service to present guests as they effectively respond to online queries and provide booking services through online travel agencies or the hotel’s booking engine. This way, the customer service team is not overloaded with unanswered requests and bookings.

  1. Offer booking services in the native language

One of the challenges faced by guests visiting Singapore is the language barrier. However, through the AI Chatbots, guests can now interact with the hotel in their native language and place their queries or bookings without trouble. This is enhanced by the nature of the Chatbots to translate to various languages depending on the bot features.

  1. Eases communication with guests

We all know that humans are prone to error, and we have probably been misled in one way or the other. Giving clients the wrong information about a certain service requested could lead to negative feedback on the online travel agencies review platforms, which could end badly for the customer service provider involved. To avoid such, AI Chatbots provide credible information they are looking for about a property making them reliable. Again, due to their conversational nature, Chatbots are able to pull up any information requested by the clients and they can book their preferred rooms directly from the bot.

  1. Increase guest loyalty

Due to their credibility, Chatbots are able to provide guests with valid information about hotels and properties in Singapore. Guests are able to retrieve factual information and choose the exact rooms available without any alterations of data provided. This way, clients will be able to trust the service provider for this credible virtual assistance which could lead to referrals and positive reviews of the online travel agency or the hotel all the same.

  1. Enable check-in and check-outs virtually

Traditionally, you need manually sign in to check in a hotel but with the ArtificialIntelligence,Chatbots enable guests to check in online even without the help of the customer service. While staying at a hotel, these Chatbots may also provide in-room services from the reception without having to go all the way there or making a call.

The Singapore hospitality benefits from Artificial Intelligence Chatbots more than any other industry in the country and thus the need to have the bots for hotels and online travel agencies.

5 Tips for Creating a Perfect Facebook Chatbot

Over the recent years, most businesses have embraced the use of Chatbots on both their website and social media pages, particularly Facebook messenger. Even though they are quite effective, not every Chatbot will work for your business and thus the need to customize it in regards to the nature of your business as well as your target audience. You will need to understand a few things before putting up a messenger Chatbot. Below are some of the tips you may want to consider while building a Chatbot for your Facebook business page;

  1. Define your buyer persona

One of the main reasons why businesses use Chatbots in their social media pages is to help with customer service. However, in order to build an effective and engaging bot, you will have to understand your customers, which means you will need to identify what your customers are looking for. To do this, looking at the demographics, including their location, age, gender, marital status,and interests will give you an insight into what they are interested in. This way, you will be able to come up with a buyer persona and thus help the bot address their needs and respond effectively to their queries.

  1. Define clear goals and expectations

As much as Chatbots are for customer service, they are an important part of growing your business in terms of leads generation, knowing which products or services perform better and improving those that need improvement. However, in order to get tailored results from your Chatbot, you will need to think of what your goals are and your expectation. This way, your bot will help you develop better strategies for your business.

  1. Unravel one feature at a time

Once you have set your goals and expectations, it is time to define the features to include in your messenger Chatbot to help you hit your targets. Choosing the features to include highly depend on what you want be it tracking consumer data, responding to queries, and other functions. However, it is recommended to launch one feature at a time to avoid overwhelming your audience.

  1. Consider what your competitors are doing

The key to business success is finding your unique points, what makes you stand out in the flooded market? Again, you need to look at what they are doing way better than you so you can improve and also what they might be doing badly to avoid making the same mistakes. Keeping up with your competitors will also help in always staying on the lookout for any innovative features as far as Facebook Messenger Chatbots are concerned.

  1. Choosing the right Chatbot Builder

This is one of the most important points because you will need to consider a few things before settling on a Chatbot builder for Facebook Messenger. For instance, if you are looking to create engagement, you will need a Chatbot that allows you to share media files, answer and remember frequently asked questions and maybe send notifications to your fans and followers. One of the most regarded Chatbot builders is ChatFuel for its ability to engage with consumers.

In conclusion, the developing a great Facebook Messenger Chatbot highly depends on the nature of your business, your goals and expectations, as well as you target audience. Having this in mind will help you develop a bot tailored to meet your customer’s needs.